Leadership has assumed...and recently has illustrated, that higher levels of engagement within an organization correlate with improved financial performance. Unfortunately, lack of a clear understanding of the direct benefits of incentives, rewards, recognition, meetings, events and loyalty programs can lead to wavering commitment. Economic pressure as well as public and private scrutiny of engagement programs can further impact confidence.

With the establishment of proper performance metrics and gathering relevant data to measure success, leadership can be certain of the return on investment and is able to forecast, monitor and adjust programs midstream to assure success

In addition, credible results measurement techniques enable leadership to defend their investment in people, justify future initiatives, and provide transparency and accountability to stakeholders, stockholders, the press and the government when required.

Our mission...to help build the business case for engagement and in so doing, help companies grow business more profitably.

Featured Articles

Recent BlogsRead More

Did The Impact of Your Meeting or Event Last?

The other day we introduced the case study from our fictionally named, but very real company, Allsante. The study proved that there was a positive ROI for their event targeting independent insurance brokers. In my last post, we discussed the impo... Read More
 

Can you Really Measure the ROI of our Channel Conference Event?

That’s the question our client asked.   They were cutting budgets across the board and the VP of sales said “no, I’m not cutting my meetings.” Most of you who conduct meetings and conferences, whether for internal employees or for your chann... Read More
 

Face-to-Face vs. Virtual Meetings; Come Together, Right Now.

  The Virtual Edge Summit (insert www.virtualedgesummit.com) I attended this week was amazing. I was genuinely impressed with the high caliber, entrepreneurial, visionary group of people that I met. For example, after presenting about how to measure... Read More
 

Embracing Engagement in a Virtual World

At the NBTA Masters Program held in Washington D.C. last week, some concern was voiced over the impact of virtual meeting and event solutions on the travel industry. I can understand. The travel industry has been hit about as hard as any over the las... Read More
 

Fear Virtual Meetings, Events and Experiences? Travel Industry Execs Ponder the Trend

This week I was invited to serve on a panel on ROI at the NBTA Masters Program.  The Masters is a very prestigious forum for corporate travel executives and major travel suppliers. Participation is limited to 100 each and they represent quite an imp... Read More
 
Read More ROI Blogs
ROI of engagement

Contributors

  • ROI Institute
  • VEI
  • EEA
  • Motivation Show
  • INXPO
  • I2I
  • Sensei ROI
  • Meeting Mertics
  • Meeting Mertics